learn. grow. propel.
free helpful tips, tools and marketing news
learn more with iMS
read more articles
5 tips to setting up your business online
01.
check your business name
It is easy to get excited about starting a business and therefore do inadequate research. Look for businesses who may share the same name, even in other countries or sectors. There are search tools online for this such as Start.Biz's name checking tool.They also offer a free consultation if there are similarities. Click this to check out their tool.
02.
Register a Domain
Many businesses operate without a website but as your business develops, you will need a website. Do not leave the domain until the last minute as you may end up with a secondary or tertiary pick.
03.
Handle your socials
Social media is an effective way to be in front of the audience you're looking for. Grab your social media handles alongside your domain. Even if they stay dormant for a little while, it's important your presence is universal.
04.
Google My Business
Often referred to as 'Maps' Google my Business is a free tool to help you and your business get found. All you need is a location for a postcard to be sent and your business can be on Google quickly. PLUS, it's a great place to get reviews. Need help? Just drop us a message.
05.
Branding
Logos, Colours, Fonts, Sizings and more. Want to get your business branding boxed off? We can help! Simply reach out and our design team can help formulate your business branding in your vision.
how is AI is taking over
If you've not seen an AI tool yet, you're missing out. From text responses often superior to google, to creative alterations, the capabilities are huge! Many of the World Leaders are currently trying to pause the development of AI including Elon Musk.
What are your thoughts?
Click me to read the full article.
Halving twitter's Paid Ads
With the introduction of the purchasable blue tick, Twitter are going to be showing upto 50% less paid ads to these users. The paid subscription will also boost the user's visibility. " As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets," according to the company. This does not however apply to all placements.
Tracking user Journeys
Tracking has become a huge piece in the World of Marketing. As tools develop, we develop and utilising tracking softwares from Google Analytics to the Pixel to software's like HotJar - understanding your business has never been easier. At IMS, our first action is to understand your customers/clients and discover how we can utilise the data and actions we can actually see. Are your tracking your website? Need help? Get in touch.
Free Marketing Updates
Stay up to date with new marketing trends and understand how they can help your business
LEARN MORE TO HELP YOUR BUSINESS GROW
